The Brand Story
Get website copy that reads like a novel and converts like a sales engine.
We live in a creator economy — which means the smartest business owners aren’t just selling their products anymore, they’re selling their stories.
I bet you know what I’m talking about. The juicy tell-all bios and magazine-worthy websites aren’t an accident.
It’s storytelling strategy in action.
Readers get to experience your product in “happily ever after” form before they buy.
Savvy marketers use storytelling because it’s a universal language. It’s a trustworthy way to connect with dream clients and keep them engaged when there’s so much noise online.
But how do you know if your website is missing the story? You might run into this…
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Your messaging doesn’t capture the heart of your brand.
Which is a shame, because your brand has so much heart.
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Dream clients aren’t landing in your inbox.
You don’t get to be picky about who you work with because you never have enough clients.
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Discovery calls start with confusion, not clarity.
If you have to explain your packages in real-time, your web copy isn’t working.
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You cringe when clients ask for your website link.
You know your products and services are the best in the business, but your website doesn’t tell that story.
When you clarify your messaging, you shift into client attraction
Oop, is that a waitlist I see in your future?
Hear me out… Your website decides whether your customers say, “Hell yes,” or, “I’ll see what else is out there.”
And no, this has nothing to do with how pretty your bio sounds.
It has everything to do with your strategy.
→ Storytelling that keeps the reader scrolling.
→ Value-stacked packages that overdeliver.
→ Targeted messaging that aligns with your dream clients.
→ Conversational tone that doesn’t sound salesy.
The right website copy positions you as the only clear choice for customers you want to work with.
Here’s what it takes to turn an ordinary website into a storytelling sales engine
Main character energy that keeps your reader engaged
On average, consumers see around 5,000 ads per day. To stand out, your copy has to have energy.
Immediate clarity about what you sell
If customers have to scroll to understand your offer, you’ve already lost them.
Messaging that sounds like a text from your bestie
Copy with a casual tone removes some of the buyer’s risk.
Clear framework for how to pitch your offer.
Your offer’s a good one, babe. Show the value instantly online and offline.
Proven strategy that doesn’t feel gimmicky.
No throwing spaghetti at the wall. You need proven copy methods that don’t sound fake.
The Brand Story
WELCOME TO
Website copy that reads like a novel and converts like a sales engine — delivered in just four days.
Not to be controversial,
but if your website doesn’t
give you butterflies,
it’s not good enough
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Banish your scarcity mindset for good.
Organic traffic and magnetic messaging means you always have an abundance of leads.
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Work with clients you actually like.
The right messaging means dream clients are already sold when they reach your inbox.
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Get messaging that closes the sale.
This isn’t just web copy. It’s a messaging system that helps you pitch your offer online and offline.
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Stop rewriting your home page.
Instead, get done-for-you copy that feels so aligned, you’ll be scared to edit it.
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Make your products easy to find.
We’ll make your website discoverable on search engines so that leads come to you.
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Sell using your own voice.
Your story is the guiding light that closes the sale.
Here’s what you get inside The Brand Story
Your concierge binge-read web copy
Get to the heart of your brand with the stories that made you you. We’ll build a sales messaging framework around your personal experience, selling authentically with your values at the center. You’ll get 5 — 7 pages of binge-read web copy that puts you at the top of your dream client’s wishlist.
What’s inside?
✔️ 4–5 pages of web copy that reads like a short story.
✔️ A real content blueprint, not just pretty words.
✔️ Proven strategies to increase conversions and capture your ideal client.
Get magnetic discoverability with SEO data and keywords
If your website is collecting dust (not leads), it’s costing you money. But with the right keywords and SEO data, you can position your brand to pop up on Google and ChatGPT. This means warm leads that fill up your inbox without any active outreach (the marketing jackpot, really).
What’s inside?
✔️ Keyword-optimized meta descriptions and title tags, which I’ll plug in for you (on a Squarespace, ShowIt, or Wix site).
✔️ Keyword lists and ideas for you to use in future online content (including social media).
✔️ Relevant blog ideas to keep your visibility growing.
✔️ Strategy that lets you spend less money and time on outreach.
Tap into your hero’s journey with your Storyteller Positioning Guide
The online world is oversaturated with content. That means punchy words and emotional language aren’t enough to convince your ideal audience anymore. You need the universal language of storytelling. Let’s give your brand its own narrative so customers feel like they’re part of the action.
What’s inside?
✔️ Your cohesive storytelling narrative for use across all marketing channels.
✔️ Easily defined hero’s journey, supporting characters, central conflict, and happily-ever-after customer ending.
✔️ 2–5 client testimonials reimagined in a storytelling format.
✔️ Customized storytelling roadmap you can use anytime you talk about your brand.
Wireframe and design guidance (bonus!)
I’m not a professional designer, but I am a sales funnel pro. I’ll review your wireframes and final designs to make sure they’re conversion-ready. That means you get a second pair of eyes on fonts, headlines, and spacing to make sure it functions beautifully.
What’s inside?
✔️ Copy tweaks to make your design look pretty and seamless.
✔️ Wireframe and design review so you have full confidence your website is ready to convert.
✔️ Best practice tips (readable fonts, reasonable spacing, and eye-catching headlines) so your copy actually performs.
✔️ Another copy check-in after your messaging has a few weeks to settle.
Hey, I’m Stephanie
Your resident brand storyteller and the owner of exactly three left-handed fountain pens (that’s significant for left-handed pens, trust me).
I started telling stories at age twelve when I authored my family’s personal magazine and distributed copies from the home printer. Trust me, it was a banger.
But don’t worry, I’ve spent plenty of time in professional storytelling, too. I’m a former novelist and publishing pro turned launch copywriter because I’m motivated by results.
Stories are my favorite part of marketing because they truly are a universal language. Not only do your leads enjoy the scroll, but you feel at home in your brand, too. Trust me, you don’t have to choose between aligned messaging and killer sales. Both is the standard.
In the current marketing space, customers crave real connection. That means branding is about more than pretty words; it’s about welcoming customers to be part of your aesthetic.
Authentic and story-driven marketing isn’t radical…
It’s the only way forward.
Do we go together like a classic novel and Earl Grey tea?
I only work with clients when we’re on the same mission (and that’s a good thing for both of us). So, let’s make sure we’re that classic novel-and-tea combo… Check all the boxes, please.
✔️ I need someone to make my product or service sound as good as it actually is.
✔️ Sign me up to have easy conversations about my brand. I needed your messaging guide yesterday.
✔️ I’m excited to get involved in my website overhaul and have plenty of client stories to share.
✔️ In my business, I prioritize alignment and products or services that make the world a better place.
✔️ I hate chasing algorithms, and I need evergreen content that attracts clients.
Oop, there’s nothing worse than paying for a premium service … just to find out it’s ChatGPT
Yep, that also gives me the ick. There are all sorts of conversations we could have about the pros and cons of AI in business, but I’ll leave that for Substack. To keep the deliverables totally clear, I guarantee The Brand Story is 100% written by humans (me).
You’re not paying to sound like everyone else on the internet. This package is about original ideas, authentic storytelling, and real human connection.
The I-need-you-to-spill-the-tea section
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Yes! I’ll do research calls and get your input before the project begins so we’re ready to hit the ground running. During the four-day project, I’ll keep you up to date on progress so you know exactly what’s going on.
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Sure do! All my copy packages require half payment upfront and half upon project completion. But I can also break your website copywriting package into three monthly payments.
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Genuinely, I’ve never had that happen. But if it does, your package comes with a round of edits to make sure the copy goes above and beyond your expectations. I promise to do everything within my power to make this not only your favorite copy but your top business investment.
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We’ll start with a discovery call to make sure we’re the right fit. Then we’ll schedule your four-day project for my next opening. You’ll get a few things to fill out before the project begins, and you’ll be part of the process during your brand week, too.
What’s on the other side of clear messaging?
Higher conversions, better clients, and charging what you deserve.
Quick question: What would happen if your website articulated clarity, value, and human emotion before the scroll?
→ You’d stop having to work so hard for sales, right?
You wouldn’t be handing out your cell phone number instead of your website link.
You’d spend less time gathering leads because more viewers convert.
You wouldn’t have to spend precious time reiterating package options on sales calls.
Here’s the thing most business owners miss…
Clear messaging isn’t just about looking more professional. It’s about working with the people you actually want to work with and having systems in place that let you log off at the end of the day.
If that’s the business you’re ready for, I hope you’ll let me be part of making it happen.
Xoxo,
Stephanie
Aligned messaging has helped my clients grow up to 300%.
So let’s talk investment…
TL;DR: What’s inside The Brand Story
✔️ Web copy concierge service (5—7 pages complete in four days)
✔️ Search engine optimization for magnetic discoverability without ad spend
✔️ Storytelling Positioning Guide to signal premium value in a sea of AI content
✔️ Wireframe and design guidance to make sure your sales engine is easy to navigate
You and me? We’re on the same team.
I’ll put all my knowledge and skill into your website like it’s my own.
Your Investment: $3,997
Or 3 payments of $1,400